Founded on the belief that scent has the power to transform, Peak 40 began with an aspiration to help businesses connect with their customers on a deeper, emotional level. We understand that every business has a unique story, and we’re here to translate that into a personalized scent that encapsulates your brand’s identity using natural, non-chemical ingredients that adhere to no animal testing standards.
Our journey started with a passion for natural, sustainable ingredients and the desire to offer something truly bespoke. Using pure essential oils that are non-chemical and meet no animal testing guidelines, we not only create scents but also craft immersive branding experiences that match your values and vision.
With a commitment to wellness, innovation, and sustainability, Peak 40 has become a trusted partner for hotels, spas, wellness coaches, and more—businesses or individuals seeking to boost their brand through the subtle yet powerful art of scent.
Vision
Holistic healing 1 million lives with scent therapy.
Mission
To boost and empower businesses through innovative branding with scent.
My passion for enhancing well-being through personalized natural scents stems from a deeply personal journey. When I sought natural solutions for my son’s eczema, I discovered the transformative power of essential oils. This experience sparked my desire to help others achieve health and wellness through nature’s gifts. As a Certified Essential Oils Coach, I now create customized blends that cater to the unique needs of my clients, focusing on the health benefits and purity of natural ingredients.
Before transitioning into the world of essential oils and wellness, my career began in the legal field. As an advocate and solicitor, as well as a registered trademark, copyright, and patent agent, I developed a keen eye for detail and a strong sense of client advocacy. These skills continue to serve me well in my work with essential oils, where precision and a client-first approach are important for crafting personalized solutions.
A Word from the Founder
Personalized Scents for Branding
Peak 40 and Me
Combining my background in law with my passion for wellness, I founded Peak 40—a company dedicated to helping individuals and businesses enhance their well-being and brand identity through scent. My expertise isn’t limited to individuals; I collaborate with businesses such as spas and hotels to design signature scents that create immersive, emotionally engaging environments. Upon understanding the values and goals of each client, I craft scents that match perfectly with their brand, leaving a lasting impression on their customers.
In addition to my essential oil expertise, I bring substantial experience in marketing and branding. Having completed various courses in branding, I know that establishing a strong brand identity is of utmost importance for any business. I integrate emotional connection with strategic branding to ensure that my clients stand out in their market.
The Journey of Peak 40
As the founder of Peak 40, my mission extends beyond aromatherapy—I strive to create holistic, emotionally resonant experiences that reflect the values and goals of my clients, whether personal or professional. With a blend of legal, wellness, and branding expertise, I offer a unique, multifaceted approach that helps my clients thrive through the power of personalized scents.
